Digital Domain Strengthens Advertising Experiences Team with Niel Gabriel and Marcus Wesson

Big news from Digital Domain! The VFX powerhouse has just added two seasoned talents to its Advertising Experiences team: Niel Gabriel as executive producer and Marcus Wesson as principal creative director. Reporting directly to President and COO Lala Gavgavian, these two industry heavyweights are set to revitalize the division, bringing fresh energy and innovation to Digital Domain’s advertising projects.

In their new roles, Gabriel and Wesson will be instrumental in developing and implementing creative ad experiences across various platforms. As key creative partners for brands, agencies, and production companies, they’ll guide teams in using Digital Domain’s cutting-edge talent and tools to bring big ideas to life. 

Gavgavian shared her enthusiasm, calling this expansion “an exciting new chapter.” She noted that under Gabriel and Wesson’s leadership, the Advertising Experiences team isn’t just back — it’s evolving. “This relaunch isn’t just about returning; it’s about redefining the future, leveraging new insights and strategies to meet the evolving needs of our customers,” she said.

Niel Gabriel brings an impressive track record, having led production teams and established in-house studios at top agencies like TBWA’s The Collective, where he managed high-profile accounts such as AT&T. He’s worked with top brands like L’Oreal, Google, and McDonald’s, making him a perfect fit to steer the creative side of advertising experiences at Digital Domain.

Marcus Wesson, a well-known creative leader, has led award-winning campaigns for global brands like Activision, Nissan, and Honda through agencies like TBWA\Chiat\Day and DDB. His work has been celebrated by the One Show, Clios, Adweek, and more, showcasing his knack for creativity and innovation.

With Gabriel and Wesson at the helm, Digital Domain’s Advertising Experiences team is set to make a big impact, merging innovation with Digital Domain’s legacy of quality and creativity.